Profile:
- Laura petites is proportionally designed to fit a woman 5'4" and under who are sizes 2-14
- The Laura Petites woman is between 45 - 60 years old and has a career in middle management or as a executive assistant in Vancouver's downtow core
- She is concerned with appearing professional as well as stylish in order to maintain an approachable, yet mature/established role in the workplace
- Her children are grown and no longer live at home; however, she appreciates their attendance at the occasional Sunday dinner
- Her wardrobe for work is comprised of blazers and matching trousers or skirts, which are of a classic cut but have been updated with a modern textile, colour or applique detail
- She would love to own a Chanel suit
- She is going through, or has already gone through menopause and is experiencing change in her silhouette; thus, she is looking for clothing that is softly tailored, that creates the illusion of a waist with detailing or belting at the waisline, and have a longer sleeve (preferably 3/4 or full length)
- Tends to adopt fashion trends closer to the end of the specific style's life cycle (would be an adopter at the end of the peak or along the trend's decline)
- She knows what "season" she is (i.e. an Autumn is best suited to wear colours of burnt oranges, reds, browns, mossy greens...) and her clothing is purchased in accordance with this
- She wears limited accessories, usually showcasing one statement piece at a time (statement necklace paired with understated earrings, never statement necklace and statement earrings together)
- Her weekend jeans are bootcut, in a solid wash and ironed
- Buys petite because she believes that buying clothing that has been sized for her body type will communicate to others that she is a woman who takes pride in her appearance and paying attention to the details
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